Forget SARS, West Nile, Ebola and avian flu. The real epidemic is fear. http://www.macleans.ca/shared/print.jsp?content=20051003_113117. Forget SARS, West Nile, Ebola and avian flu. The real epidemic is fear. We keep bracing ourselves for one cataclysmic threat after another. Our perceived lack of safety has become an obsession, Gregory Fields is a pharmaceutical maverick. He cal
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1/97 - present - Freelance ACD/Copy TV, Print, Radio, Digital, 360
Work at numerous ad agencies including McCann Erikson, Kaplan Thaler, GSW,
Grey, Moxie, Saatchi and Saatchi, Ogilvy & Mather, Chiat Day, Euro RSCG, and
more on a variety of accounts and in a variety of mediums. Also work directly
with individual companies on branding, TV and print, web/digital and collateral.
Accounts include: AT&T, Disney, Revlon, Tylenol, Virgin Atlantic Airways,
Novartis, Schwab Bank, and more.
2/02 -2005 - Freelance ACD/Copy
Long-term position as ACD/writer on key accounts creating, developing and producing national television, print, digital and radio campaigns. Managed other teams, worked directly with client. Accounts include: Tylenol, Zelnorm, Almay 1/01-2/02 Lead Writer Aquilent for United States Postal Service, USPS.com Long term freelance assignment as the lead writer for the complete redesign of the 11,000 page USPS website. Worked with information architects and designers to develop and write both consumer and business sections and pages of this complex website. 11/94 12/96 Vice President, Sr. Copywriter Developed, managed and wrote advertising strategies and campaigns including all phases of production. Accounts include: AT&T, Avon and Rayovac 1/89 -1/98 Copywriter John Paul Mitchell Systems Hair Care Worked directly with client in creative development, copywriting and production for all advertising including TV and print, consumer and trade, new product launches, promotional, packaging, video and collateral
2/90 -11/91 Sr. Copywriter Gardner Communications, San Francisco
Accounts include: Wham O, San Francisco Chronicle, The Fairmont Hotels,
Revo Sunglasses, Torres Wines
2/87 -10/89 Copywriter Korey Kay and Partners New York
Accounts include: MONY Financial Services, Members Only, Virgin Atlantic
Airways, NYCE, Golden Nugget, Savin, Nature's Plus
Lucky - Independent short film
Multiple award-winning short comedy. Currently in development as a TV series.
Michael Moore’s 2004 election coverage crew.
Travelled with a group of 20 NY based filmmakers as part of the team covering
the election day events in Cleveland Ohio.
Seaside Trilogy - Independent Short film
Series of dramatic short films shot on 16mm on location in Montauk. Featured in
festivals in North America and abroad. Best of fest: Rochester Int'l
Hetch Hetchy; Yosemite's Lost Valley
Award-winning documentary produced as part of an effort to remove the dam
that caused devastation to Yosemite's prized valley. Broadcast on public
television, screened at United Nations and on Capitol Hill.
Represented by: Giant Pictures, Austin Texas
Reel available upon request.
• University of Maryland, College Park, BS - Journalism/English
• School of Visual Arts, New York - Advertising
• NYU and New School - Creative writing
• Southampton University – Coursework, MFA program - Creative Writing
AWARDS: Clio, Emmy, Art Director's Club, Addy, Effie, IBA
E. Comments from Survey Respondents In this appendix, we provide selected comments that we received from surveyrespondents. The comments have been organized according to the topicsdiscussed in Chapter 5 and are divided into three sections—general commentsfrom direct-care system prescribers; comments from direct-care prescribersspecifically in response to a question on changes they would make