Alsaura.com

EXPERIENCE Art direction, design and conception of consumer/trade advertising, direct mail, sales promotion, broadcast, logo/brand development, annual reports, websites and sales aids. Management/supervision of creative and production staff while handling multiple projects and meeting all deadlines. Effective team player working with creative directors, copywriters, account executives, project managers, graphic/web designers and marketing personnel. Extensive client contact and new business development experience.
‘05-PRESENT | SR. ART DIRECTOR | DIRECTOR OF CREATIVE SERVICES Unit 7, division of Omnicom, New York, NYAccounts: Pfizer (Celebrex, Detrol, Lyrica, Lipitor), Shire Pharmaceuticals (Daytrana), Bristol-Myers Squibb/Sanofi Pharmaceauticals Partnership (Plavix), BMS/AstraZeneca (Onglyza), Dey (EpiPen), Air France, MasterCard, Fuji and JP Morgan Chase. Working on multiple accounts creating on-strategy advertising, direct mail campaigns, in-office brochures, etc. While managing creative on URA Lyrica, agency received Pfizer’s highest creative-service rating of all agencies. Since June 2010, also responsible for in-house studio managing production artists, retouchers, proofreaders and PowerPoint designers. Duties also include daily liaison with project managers, fine-tuning agency workflow, generating estimates, maintaining budgets and providing support for interactive teams.
‘01-‘05 | FREELANCE SR. ART DIRECTOR | DESIGNER • Lieber Levett Koenig Farese Babcock, division of Omnicom, New York, NY• FCB HealthCare, New York, NY• The Nunziata Creative Group, Pelham, NY• Handler Design Group, White Plains, NY • Advertising Production Club, New York, NY SA Accounts: Pfizer (Celebrex, Bextra, Detrol, Viagra, Pfizer Share Card), Bristol-Myers Squibb/Sanofi Pharmaceuticals Partnership (Plavix), Merck, Calvary Hospital, JP Morgan Chase, StoraEnso, Sempra Energy, Paraco Gas Corporation, Dental Concepts, Just for You, JF Jalenko & Company, Medical Conference Planners International Inc., J.B. Williams Co. ‘01-‘02 | SR. GRAPHIC DESIGNERBessen, Tully & Lee, New York, NY Accounts: MasterCard, Lucent Technologies, Corvis, Pfizer, Ashley Capital AL Managed staff of print/online graphic designers. Responsible for branded online website and direct mail advertising for MasterCard Grand Slam Ticket Pack generating increased national online baseball ticket sales. Designed and art directed annual report for Corvis Corporation.
‘00-‘01 | SR. ART DIRECTORFCB Healthcare, New York, NY Accounts: Merck (Proscar, Fasomax) myhealthysavings.comWorked on professional pharmaceutical advertising creating ads, sales aids for sales force and new business materials. Responsible for winning myhealthysavings.com with a distinctive on-strategy logo for online usage. Also developed branding guidelines for all myhealthysavings.com materials. ‘95-‘99 | SR. ART DIRECTORR.W. Hogan Associates, Inc., Stamford, CT Accounts: Oxford Health Plans, Gannett Newspapers, Pitney Bowes, Muehlstein, SUNY, The College Board, Channel Polymers, Collegiate Health Care, Westport National Bank Worked closely with Oxford Health Plans marketing department developing numerous consumer/B2B advertising. Designed and art directed Oxford’s annual report for three consecutive years. Created an effective advertising launch campaign for Channel Polymers. Launched successful JobDirect.com print campaign increasing online employment service sign-ups. Managed creative staff.
‘83-‘94 | ASSOCIATE CREATIVE DIRECTOR | PRINCIPLEGM Communications Ltd., New York, NY Accounts: Viacom, USA Network, Blair Entertainment, Syfy Channel, Lifetime Television, MTV, MSG Networks, Turner Home Entertainment, United Artists, Columbia Pictures, Chemical Bank, Cannon Mills, AT&T, American Express.
Startup ad agency of 4 that grew to a staff of over 50. Instrumental in building and managing a staff of 15 creatives/production artists including freelancers. Contributed significantly in the developing cable industry arena creating numerous launch campaigns and branding materials for clients: USA Network, Syfy Channel, Lifetime Television and MSG Networks. Spearheaded agency transition from conventional to electronic design/production capabilities, responsible for computer/software purchases and training. OTHER INTERESTS | ENTREPRENEURSHIPS Founded culinary travel agency to Italy and tri-state food catering businesses. Owner with wife for 12 years of a successful arts & crafts school for children in Larchmont, NY. Owner of ancestral farm house in Italy. Traveled to France, Austria, Greece, Portugal, Spain, Italy, Guatemala, Canada, St. Croix, St. Lucia, Puerto Rico, Dominican Republic and Grenada. Four-year board member of the Westchester chapter of United Way. Fluent in Italian and some Spanish. Home wine maker following generations of family traditions. Accomplished guitarist. Leisure time spent with wife and three daughters.
EDUCATION B.A., Albert Pels School of Art–NY Institute of Technology, Art Students League, NY C O N TA C T | p h o n e : 9 1 4 .73 8 . 5 1 35 | c e l l : 9 1 4 . 5 89. 5 225 | e m a i l : s a u ra a l @ ya h o o.c o m | w w w. a l s a u ra .c o m

Source: http://www.alsaura.com/downloads/res.%202011%205-10.pdf